Why Your Business Looks Like Everyone Else’s (And How to Fix It)

Stop using the same stock photos as your competition.

If I open Instagram right now and look at 10 local businesses in Olympia, 8 of them are using the same generic "coffee shop laptop" or "shaking hands" stock photos from Canva.

It’s safe. It’s easy. And it makes you invisible.

In 2026, customers crave authenticity. They want to see your product in our environment. They want to see the rain on the pavement in downtown Oly, not a sunny street in Los Angeles.

A white Nissan Murano photographed outdoors in Olympia, WA, using commercial lighting to highlight the vehicle's design against a Pacific Northwest nature background. Editorial automotive photography by Russell Moore.

The Lifestyle Pivot I didn't shoot this Nissan on a white background. I took it out into the elements. This image doesn't just sell a car; it sells the capability to handle the PNW.

Close-up detail shot of a 45lb barbell plate with chalk dust and gym texture. Gritty, high-contrast black and white fitness branding photography for local gyms in Olympia, WA

The Texture of Work No models. No fake smiles. Just the grit of the work. This stops the scroll because it feels real.

The "Visual Retainer" ($400/mo)

Most local businesses think they can't afford this level of work because they think they have to pay $5,000 for a "Agency Day."

I built the Visual Retainer to fix that.

For $400 a month, you get:

  • Consistent Content: A fresh drop of commercial-grade images every month.

  • No fluff: We skip the generic headshots and focus on product, process, and place.

  • Exclusivity: These images belong to you. Your competitor can't download them from Unsplash.

Ready to own your brand? Let’s grab coffee and sketch out your first month

Ready to look professional?

Start Your Visual Retainer

"Stop renting your brand's vibe. Own it."

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The Long Run: A 2025 Retrospective

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Fresh Ground: 5 Concepts I’m Unlocking for the Class of 2027