A coach is going to search your name.
Make sure something good comes back. WIAA-credentialed cross country and track coverage across Washington — delivered inside 48 hours, with your name, school, event and location written into every file.
WIAA State XC 2026
Sun Willows, Pasco WA
Shot solo. Delivered in 48 hours.
No crew, no reveal sale, no watermark. One photographer who knows where the race is decided and stays out of the way of your season.
He strives to have each photo represent the emotion of the athlete at their best, and he only makes the best ones available.
Frank Durocher — Parent, Olympia High School
Where it gets decided.
Hover any frame — the caption is the actual filename I ship. Structured, searchable, readable by a crawler. That isn't a flourish, it's the product.
Where I've been. Where I'm going.
Pasco is in the books — all twelve State races are live. Next stop: NXR Northwest in Spokane, then Nike Cross Nationals, then the track season opens in March.
NXR and NXN are editorial only · One athlete per heat · Track bookings by email · Full schedule →
Plus 22 more meets, 2024–2026 · Open the archive →
A customer is going to search your category.
Same system, different subject. I photograph the people who run organizations across the South Sound — leadership, crews, volunteers, and the rooms they actually work in — then deliver files built so a search engine can read them.
Capture
Documentary, not staged. Real people in the room where the work happens, on a normal working day.
Metadata
IPTC and EXIF written into the file — copyright, keywords, geo-coordinates, alt descriptions.
Schema
Custom JSON-LD. ImageObject, LocalBusiness, hasOfferCatalog.
Measurement
GA4 events on image interaction, Search Console verification, a recorded before and after.
The same 48 hours, off the track.
Identical process, identical file structure. The only thing that changes is who's in the frame.
Russell’s work on our webpage was exactly what was needed to jumpstart our marketing for our next teacher training. For a business owner who likes to know more details than most but also recognizes the value in engaging others with more expertise, Russell was the perfect partner. He explained the work he was doing in a way that I understood it and let me handle tasks that I felt I could, giving me step by step instructions, which also gave me just enough “behind the scenes” to understand the overall process and trust that Russell was putting us on the right path to success. Ultimately, I was able to say, “can you please just handle it” without hesitation, freeing me up to focus on the in person marketing. I am excited to see what results our new webpage brings in the coming months.
Shawn Harju — Owner, Three Trees Yoga
Next stop: Spokane.
Pasco is delivered. Next stop is NXR Northwest in Spokane, Nov 20–21, as editorial coverage. Track and invitational bookings go by email, one athlete per heat. Most meets sell out 10–14 days before first gun.
…would really love to support you as well, not just because of the quality of your work, which is always top notch, but also because I felt your work really impacts local running, with both the journalism and photography.
Gunnar Morgan — Distance Runner, Rochester High School, Class of 2025
The Wire
Your 3 best frames from the race, curated and airdropped on-site before you leave the venue. Dominate the feed before the meet is over.
- Track & XC Specific Coverage
- 3 Best Frames, Curated On-Site
- Airdropped Before You Leave
- Zero Wait Time
The Sideline
I embed in your meet for full-day documentary coverage — chasing the decisive moments as they unfold. Exact coverage scope varies by venue access and event flow.
- Full-Day Documentary Coverage
- Action & Candid Focus
- Every High-Res File + NIL License
- 48-Hour "Press" Turnaround
The Media Day
The commercial editorial look. Precise lighting and directive coaching to build your personal brand — on location or in-studio.
- 60-Minute Creative Session
- Director-Level Posing Coaching
- Mobile Studio — I Come to You
- Includes 10 Hero Images
- 3 "Impact" Edits for Instagram
The Season Pass
Application-only — three athletes for the 2027 track season. One major meet a month, plus a monthly portrait session. The full archive, built across your season.
- One Major Meet a Month
- Monthly Portrait Session
- Full Metadata & Licensing
- NIL-Ready Deliverables
The Build
One day on site, delivered in seven days. The same system as the track — built so a search engine can read your organization.
- Documentary Capture — Real Operation
- 40 Processed Files, Full Licensing
- IPTC / EXIF Metadata Baked In
- Custom JSON-LD Schema
- GA4 Measurement & Before/After Report