Russell Moore / Olympia WA
High school cross country runner competing at Nike Cross Nationals 2025
Fall XC 2026 · Six meets locked · First gun Sept 12

A coach is going to search your name.

Make sure something good comes back. WIAA-credentialed cross country and track coverage across Washington — delivered inside 48 hours, with your name, school, event and location written into every file.

Paige Sheppard
Nike Cross Nationals 2025
Glendoveer, Portland OR
WIAA credentialed Published at DyeStat & WestcoastXC SafeSport certified $1M liability GA4 certified
KM 1.0What's includedAthletics

Shot solo. Filed in 48 hours.

No crew, no reveal sale, no watermark. One photographer who knows where the race is decided and stays out of the way of your season.

48 Hours
Full-resolution gallery after every meet. Not a preview. Not a teaser. The files.
Your Name
Written into the file itself. Name, school, event, location, date — in the IPTC and EXIF data, not just the folder name. That's how a search finds you.
Licensed
Recruiting, NIL, and your own feed. In writing. You don't have to ask twice.
Capped
Three commission slots per meet. So the athletes who book actually get covered instead of appearing in the background of someone else's race.
KM 2.0PortfolioThe work

Where it gets decided.

Hover any frame — the caption is the actual filename I ship. Structured, searchable, readable by a crawler. That isn't a flourish, it's the product.

Dylan Rowell after a sub-four-minute mile, Brooks PR Invitational 2026
brooks-pr-2026-dylan-rowell-sub-4-mile-exhaustion.webp
Exhausted runner portrait after a track meet at Mt. Tahoma, Tacoma WA
exhausted-runner-portrait-mt-tahoma-track-meet-5.webp
WIAA state cross country championships 2025, Sun Willows, Pasco WA
WIAA_STATE_2025-4033.jpg  ←  rename this one
Elite high school athletes at the Nike Jesuit Twilight Relays 2026
jesuit-twilight-relays-2026-high-school-elite-athletes.webp
Catherine Harju, Stadium High School, editorial track portrait
editorial-photoshoot-2025-catherine-harju.webp
Runner at the Capital City Marathon 2026, Olympia WA
capital-city-marathon-2026-quin-zola-2.webp
Editorial sports photography at the Mt. Tahoma Track Festival, Tacoma WA
mt-tahoma-track-tacoma-wa-editorial-sports-photography-2.webp
KM 3.0ScheduleBeen / going
KM 4.0CommercialFor organizations
Volunteer framing a roof seen from below through open joists, Habitat Women Build 2026
Same problem, wearing a hard hat

A customer is going to search your category.

Same system, different subject. I photograph the people who run organizations across the South Sound — leadership, crews, volunteers, and the rooms they actually work in — then ship the files wired so a search engine can read them.

Capture

Documentary, not staged. Real people in the room where the work happens, on a normal working day.

Metadata

IPTC and EXIF written into the file — copyright, keywords, geo-coordinates, alt descriptions.

Schema

Custom JSON-LD. ImageObject, LocalBusiness, hasOfferCatalog.

Measurement

GA4 events on image interaction, Search Console verification, a recorded before and after.

KM 4.5Commissioned workSame grid, different subject

The same 48 hours, off the track.

Identical pipeline, identical file structure. The only thing that changes is who's in the frame.

Jennifer Harju editorial portrait session, Olympia WA 2026
editorial-photoshoot-2026-jennifer-harju.webp
Jennifer Harju editorial session, second frame, 2026
editorial-photoshoot-2026-jennifer-harju-rmp.webp
Olympia High School mascot Pepper, institutional brand portrait
olympia-high-school-mascot-pepper-basketball-portrait.jpg
Amir Yousef environmental headshot at Browsers Bookstore, Olympia WA
amir-yousef-headshot-browsers-bookstore-olympia-wa-russell-moore.jpg
Commissioned by
South Puget Sound Habitat for Humanity NW Education Access Abacor Swantown Inn Olympia High School

He strives to have each photo represent the emotion of the athlete at their best, and he only makes the best ones available.

Frank Durocher — Parent, Olympia High School
KM 5.0BookPricing & contact
— · — Finish · — · —

First gun: September 12.

Six meets, seven weeks, three commission slots each. Most meets sell out 10–14 days before first gun.

Athlete coverage

$150

One athlete, one meet. Full-resolution gallery delivered within 48 hours. Licensed for recruiting, NIL, and social.

Full meet coverage

$350

Every race, every athlete. Complete gallery filed with searchable metadata. Paid in full at booking.

Commercial shoot

$3,500

Documentary photography for organizations. Half-day capture, full metadata, schema markup, and GA4 tracking.

Infrastructure build

$15,000+

Full system: schema, GA4, Search Console, image optimization, and ongoing measurement. For teams and institutions.

FAQCommon questionsHelp

What you might be wondering.

What happens after I book?
You'll get a confirmation within 24 hours with your meet details, payment link, and what to expect on race day. After the meet, your gallery goes live within 48 hours — no watermarks, no upsells.
What does "licensed" mean?
You can use the photos for recruiting profiles, NIL content, social media, and personal portfolios. I retain copyright, but you get a broad usage license in writing — no need to ask permission for every post.
What if it rains?
Cross country happens in all weather. I shoot rain or shine. If a meet is outright cancelled by the host, your booking rolls to the next available meet or refunds in full — your choice.
How do I download my files?
Your gallery lives on a private client page. You can download individual files or the entire gallery as a ZIP. Every file is full-resolution with your metadata already baked in.
What's the difference between athlete and full meet coverage?
Athlete coverage ($150) means I shoot your races and deliver your frames. Full meet coverage ($350) means I shoot every race at the meet and deliver the complete gallery — ideal for teams, coaches, and parents who want everything.
What is NIL?
Name, Image, and Likeness — the NCAA rule that lets high school and college athletes earn money from their personal brand. My license covers NIL use so you can monetize your content without legal headaches.
What is IPTC / EXIF metadata?
Hidden data written into every photo file: your name, school, event, location, and date. When a coach or recruiter searches your name, search engines can read this data and surface your photos. It's the difference between being found and being invisible.
© 2026 Russell Moore · Olympia WA · He/They WIAA credentialed · SafeSport · $1M liability · GA4 certified · Queer-owned russell@russell-moore.com