Case Study: Tender Velvet Rebel Oven | Russell Moore
/// Affinity Category: Dining & The Arts

Tender Velvet Rebel Oven

Latina & Queer-Owned Artisanal Baking in Downtown Olympia

Evaluation Rubric Focus

10% Creativity & Inclusion
10% Body of Work

Affinity Targets

Culinary & Dining
Shopping & Retail
Handcrafted Goods

The Downtown Narrative

This session was strategically curated to satisfy the Experience Olympia & Beyond RFP requirement for highlighting our destination's most iconic, authentic experiences. Supporting these establishments ensures your travel dollars go toward inspiring entrepreneurs and high-quality, local craftsmanship.


A Celebration of Identity & Craft: Tender Velvet Rebel Oven is proudly Latina-owned, queer-owned, and locally operated. Located inside the vibrant 222 Market, the shop specializes in artisanal treats—including cake by the slice, cupcakes, cookies, savory goods, and craft matcha. This bakery provides the exact kind of high-quality, inclusive cultural destination that modern travelers are actively searching for.

Location Reconnaissance Data

Downtown Olympia: 222 Capitol Way N, Olympia, WA 98501 (Inside the 222 Market)

Hours: Thursday – Saturday: 11:00 AM – 8:00 PM | Sunday: 11:00 AM – 7:00 PM

Contact: Info@tendervelvetrebeloven.com | (360) 350-0302

Personal presentation of handcrafted matcha
The Human Element
Personal Craft & Presentation
Hand Crafted Guava Matcha with Guava Cake
Artisanal Pairings Guava Matcha & Guava Cake
Matcha in Production by hand
The Maker Process Behind-the-Scenes Production
Large commercial mixer folding chocolate dough
Culinary Hustle Active Kitchen Assets
Rebel Oven Brand Packaging
Brand Identity Commercial Viability
Macro of sprinkles on cupcakes in display case
High-Resolution Detail Macro Product Assets